Brand USA Pavilion
at ITE & MICE
Background
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Brand USA is a national tourism organization dedicated to marketing the United States as a premier travel destination.
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We planned and executed the Brand USA Pavilion at ITE and MICE Hong Kong from 2014 to 2017, providing U.S. exhibitors with affordable, cost-effective, and hassle-free opportunities to introduce new products and find buyers in Hong Kong. The pavilion itself attracted more than 90,000 buyers and trade visitors each year.
Solution
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Planned and executed the pavilion concept
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Co-exhibitors of USA Tourism brands recruitment
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Secured the following key partners:
- American Airlines
- Best Western Hotels & Resorts
- Delta Air Lines
- Guam Visitors Bureau
- Hawai'i Tourism Hong Kong
- Hawaiian Airlines
- Hertz International GSA
- Korean Air
- Las Vegas Convention & Visitors Authority
- Los Angeles Tourism & Convention Board
- Marianas Visitors Authority
- United Vacations / Westminster Travel Ltd
- US Commercial Service
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Travel trade meetings for all the participants of the US delegation
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Brand USA trade and consumer seminars
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New product presentations by exhibitors
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Media interviews
Results
From 2014 – 2017
8
Seminars and press conferences
>30
Co-exhibitors
>40,000
Regional buyers and trade visitors
>280,000
Public visitors
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