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Brand USA Pavilion
at ITE & MICE

Background

 

  • Brand USA is a national tourism organization dedicated to marketing the United States as a premier travel destination.
     

  • We planned and executed the Brand USA Pavilion at ITE and MICE Hong Kong from 2014 to 2017, providing U.S. exhibitors with affordable, cost-effective, and hassle-free opportunities to introduce new products and find buyers in Hong Kong. The pavilion itself attracted more than 90,000 buyers and trade visitors each year.

Solution

 

  • Planned and executed the pavilion concept
     

  • Co-exhibitors of USA Tourism brands recruitment

 

  • Secured the following key partners:
    - American Airlines
    - Best Western Hotels & Resorts
    - Delta Air Lines
    - Guam Visitors Bureau 
    - Hawai'i Tourism Hong Kong  
    - Hawaiian Airlines  
    - Hertz International GSA 
    - Korean Air  
    - Las Vegas Convention & Visitors Authority  
    - Los Angeles Tourism & Convention Board 
    - Marianas Visitors Authority  
    - United Vacations / Westminster Travel Ltd  
    - US Commercial Service
     

  • Travel trade meetings for all the participants of the US delegation
     

  • Brand USA trade and consumer seminars
     

  • New product presentations by exhibitors 
     

  • Media interviews

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Results

From 2014 – 2017

8

Seminars and press conferences

>30

Co-exhibitors

>40,000

Regional buyers and trade visitors

>280,000

Public visitors

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