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Expedia x Hawai‘i
Online Activation

Background

 

To create excitement among millennials to explore Hawai'i as a travel destination, we partnered with Expedia, Hotels.com and AirAsiaGo.com to conceptualize and create an online campaign called 'Imagine. Hawai'i. Your Discoveries'.

Solution

 

  • Destination Targeting: We targeted people who are currently searching or have searched US/Europe long-haul destinations.
     

  • Placements: We used an Aloha-themed landing page and responsive banners, and we placed banners in flight search results, package search results, and hotel search results with Hawai'i content and special deals.
     

  • Social Media: Special fare promotions were offered via a Facebook advertising campaign.
     

  • Content: We featured a content rich landing page on Expedia's official site, along with recommended attractions and tours in Hawai‘i. 

Results

1.66 Minutes

Average time spent on landing page

49.8%

Increase in flights 
booked per day compared to the
pre-campaign period

57%

Incremental bookings in terms of HKD value

96%

Increase in flight bookings during the campaign period

2,248,769

Total Impressions

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