Gravitas Mobile Friday &
The Gravitas Group is the leading mobile marketing company in Asia. Since 2003, Gravitas has served over 200 brands of Fortune 500 companies, listed multinational corporations, and renowned local groups.
Eighty20 was tasked with creating events that would generate buzz of the Gravitas Group's successful campaigns and create awareness of their influence within the marketing sector and among top-level management of all leading retail brands in the region.
We worked with the Gravitas team to plan and run two key thought leadership digital marketing events, “Mobile Friday” and “CMO Roundtable”, each held once per month in Hong Kong.
The concept of The CMO Roundtable was a monthly invitation-only event bringing together C-level marketers to exchange innovative ideas for digital challenges and discuss opportunities in a multi-channel and connected world.
Mobile Friday is a platform where marketing managers and executives from retail brands join can create inspiring discussions and insights on trending topics. Some titles include, ‘Social Media Marketing: Convince and Convert’, ‘Tapping into the WeChat Boom: Nike’s Own the Night’, ‘How to utilize an OWNED media to gain tangible results?’, and ‘How to engage and retain customers via mobile’.
Speakers and CMOs were invited from brands such as ESPN, Epilson, WeChat, Nike, Ocean Park and HSBC.
As the organizer of these two events, Gravitas successfully profiled themselves as a leader in the hot space of mobile marketing. They succesfully brought a fresh perspective to digital marketing, helping regional marketers take a step back and formulate a strategic approach to mobile—one that will maximize their investment and build connected brands.
C-level marketers in attendance
Brand marketers in attendance
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