Expedia x Hawai‘i
Online Activation
Background
To create excitement among millennials to explore Hawai'i as a travel destination, we partnered with Expedia, Hotels.com and AirAsiaGo.com to conceptualize and create an online campaign called 'Imagine. Hawai'i. Your Discoveries'.
Solution
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Destination Targeting: We targeted people who are currently searching or have searched US/Europe long-haul destinations.
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Placements: We used an Aloha-themed landing page and responsive banners, and we placed banners in flight search results, package search results, and hotel search results with Hawai'i content and special deals.
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Social Media: Special fare promotions were offered via a Facebook advertising campaign.
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Content: We featured a content rich landing page on Expedia's official site, along with recommended attractions and tours in Hawai‘i.
Results
1.66 Minutes
Average time spent on landing page
49.8%
Increase in flights
booked per day compared to the
pre-campaign period
57%
Incremental bookings in terms of HKD value
96%
Increase in flight bookings during the campaign period
2,248,769
Total Impressions
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