Expedia x Hawai‘i
Online Activation



To create excitement among millennials to explore Hawai'i as a travel destination, we partnered with Expedia, Hotels.com and AirAsiaGo.com to conceptualize and create an online campaign called 'Imagine. Hawai'i. Your Discoveries'.



  • Destination Targeting: We targeted people who are currently searching or have searched US/Europe long-haul destinations.

  • Placements: We used an Aloha-themed landing page and responsive banners, and we placed banners in flight search results, package search results, and hotel search results with Hawai'i content and special deals.

  • Social Media: Special fare promotions were offered via a Facebook advertising campaign.

  • Content: We featured a content rich landing page on Expedia's official site, along with recommended attractions and tours in Hawai‘i. 


1.66 Minutes

Average time spent on landing page


Increase in flights 
booked per day compared to the
pre-campaign period


Incremental bookings in terms of HKD value


Increase in flight bookings during the campaign period


Total Impressions

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