Gravitas Mobile Friday &
CMO Roundtable

Solution

• We worked with the Gravitas team to plan and run two key thought leadership digital marketing events, “Mobile Friday” and “CMO Roundtable”, each held once per month in Hong Kong.
   

• The concept of The CMO Roundtable was a monthly invitation-only event bringing together C-level marketers to exchange innovative ideas for digital challenges and discuss opportunities in a multi-channel and connected world.
   

• Mobile Friday is a platform where marketing managers and executives from retail brands join can create inspiring discussions and insights on trending topics. Some titles include, ‘Social Media Marketing: Convince and Convert’, ‘Tapping into the WeChat Boom: Nike’s Own the Night’, ‘How to utilize an OWNED media to gain tangible results?’, and ‘How to engage and retain customers via mobile’.
   

• Speakers and CMOs were invited from brands such as ESPN, Epilson, WeChat, Nike, Ocean Park and HSBC.
   

• As the organizer of these two events, Gravitas successfully profiled themselves as a leader in the hot space of mobile marketing. They succesfully brought a fresh perspective to digital marketing, helping regional marketers take a step back and formulate a strategic approach to mobile—one that will maximize their investment and build connected brands.