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San Francisco Travel
Trade & Media Luncheon

Background

 

  • Delegates from the San Francisco Travel Association and the San Francisco International Airport travelled to Hong Kong to share the news that the city had been chosen to host the 2018 Rugby World Cup Sevens. The delegates also wanted to introduce the latest travel news and itineraries to the Hong Kong media and travel industry practitioners.
     

  • Eighty20 was engaged to plan and deliver a Hong Kong travel trade and media luncheon to raise awareness of San Francisco as an exciting city to visit in the U.S.A.

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You all did a wonderful job on the event, both in the logistics and in the quality of partners and journalists you were able to have in attendance.
 
Thanks so much for all of your hard work and excellent planning.
 

Howard Pickett

EVP, Chief Marketing Officer

San Francisco Travel Association

All I can say is: You did a fantastic job! From the planning to the execution and follow-up, everything has been just flawless. San Francisco Travel works with a lot of agencies who assist us to organize client&media events all around the globe, and we very rarely get services with such a degree of perfection and detail orientedness as you have provided. It has been a pleasure and a privilege to work with you.
 

Elisabeth Wieselthaler-Toelly

Vice President – Global PR & Media

San Francisco Travel Association

Solution

 

  • Eighty20 set up a series of one-on-one meetings with the CEO of the SFTA and other A-list businesses and travel trade journalists. The targeted publications included Bloomberg, TTG Asia and CEI.
     

  • Eighty20 created stories on trending travel themes such as ‘The Ideal City for a Girls' Getaway’, ‘Dining in San Francisco: A Foodie’s Dream’, ‘San Francisco: A Taste of the Outdoors’, and ‘San Francisco Arts & Culture – Treasures Await in Venues Big and Small’ to introduce the travel trade partners and media to a variety of unique San Francisco experiences.
     

  • Eighty20 organized an engaging and informative luncheon with targeted travel trade partners and media at the Grand Hyatt Hotel to discuss the destination and route. We also introduced product managers and key decision makers who sell the US to delegates from the SFTA. Special guests included Singapore Airlines, the US Commercial Service and the American Chamber of Commerce.

Results

11

Delegates from
San Francisco

42

Targeted travel trade representatives and journalists

HKD3,000,000

PR value

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