Tainan Pass Travel Trade
Co-op & Media Kickoff
Background
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The Tainan City Government has launched the Tainan Pass. This is a smart card used for bus rides in Tainan, for free entry to various famous historic sites and for discounts on food, shopping and accommodation.
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Eighty20 was appointed by JWI to launch the Tainan pass media kickoff event in Hong Kong and to build a strong distribution network for the Tainan Taiwan Pass among leading Hong Kong travel agents in order to drive usage of the pass.
Solution
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Eighty20 developed two key cooperative partnerships with Hong Kong leading travel wholesaler Westminster and retail agent Travel Expert for distribution of the passes and to drive awareness of the Tainan Pass via their marketing channels.
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Eighty20 hosted a press conference for the pass launch in Hong Kong to drive extensive media interest and coverage. This included paricipation from China Airlines, Taiwan Tourism Bureau, and invited leading leisure and travel media and KOLs to participate
Results
2
Strategic partners
>45
Media in attendance
>3,588,134
Reach
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