ZUZUCHE.COM is the first and largest outbound car rental platform as well as an OTA in mainland China. They wanted to expand their presence in Hong Kong in 2018.
Eighty20 was appointed by Zuzuche.com to launch the OOH campaign and line up collaboration opportunities with Hong Kong travel trade and media to drive brand awareness.
The buses and taxis were wrapped in Zuzuche.com branding for three months with localized messaging of Zuzuche.com as a must-go platform for self-driving in hot travel destinations such as Japan, Australia, New Zealand, and USA.
Eighty20 partnered with a number of key travel agencies for collaboration opportunities.
We also sponsored top Chinese newspaper Oriental Daily for a self-drive trip in the US and the story was very well received by the public.
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