Zuzuche Out-of-Home
AD campaign

Background

 

  • ZUZUCHE.COM is the first and largest outbound car rental platform as well as an OTA in mainland China. They wanted to expand their presence in Hong Kong in 2018.
     

  • Eighty20 was appointed by Zuzuche.com to launch the OOH campaign and line up collaboration opportunities with Hong Kong travel trade and media to drive brand awareness.

Solution

 

  • The buses and taxis were wrapped in Zuzuche.com branding for three months with localized messaging of Zuzuche.com as a must-go platform for self-driving in hot travel destinations such as Japan, Australia, New Zealand, and USA.
     

  • Eighty20 partnered with a number of key travel agencies for collaboration opportunities.
     

  • We also sponsored top Chinese newspaper Oriental Daily for a self-drive trip in the US and the story was very well received by the public.

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