Zuzuche Out-of-Home
AD campaign
Background
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ZUZUCHE.COM is the first and largest outbound car rental platform as well as an OTA in mainland China. They wanted to expand their presence in Hong Kong in 2018.
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Eighty20 was appointed by Zuzuche.com to launch the OOH campaign and line up collaboration opportunities with Hong Kong travel trade and media to drive brand awareness.
Solution
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The buses and taxis were wrapped in Zuzuche.com branding for three months with localized messaging of Zuzuche.com as a must-go platform for self-driving in hot travel destinations such as Japan, Australia, New Zealand, and USA.
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Eighty20 partnered with a number of key travel agencies for collaboration opportunities.
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We also sponsored top Chinese newspaper Oriental Daily for a self-drive trip in the US and the story was very well received by the public.
Results
>34,000,000
Reach
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