AHC at Careers Expo
Background
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Built in 2017, AsiaHospitalityCareers.com (AHC) is the first job portal built specifically for Asia’s fast-growing hospitality industry.
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Eighty20 was tasked with positioning AHC as the number one tourism and hospitality job portal in Asia. Eighty20 needed to generate positive buzz and strengthen AHC’s share of voice across traditional and online channels in Hong Kong and beyond.
Solution
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Eighty20 developed a messaging house with a focus on telling interesting and real stories from a variety of positions throughout the tourism and hospitality industry.
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We held a seminar and hosted a booth at the HKTDC Education and Careers Expo in 2017 and 2018 where we invited experienced industry experts, from various organizations including Hutchgo.com, Travel Expert and Travelport, to share their thoughts on opportunities and the future of the travel service industry as influenced by The Belt and Road Initiative.
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We introduced Hong Kong's first hospitality salary guide and pitched stories to key leisure and travel trade media outlets in Hong Kong and beyond.
Results
The PR campaign of AHC was covered by a number of top consumer and travel media outlets such as Capital Entrepreneur, Capital Weekly, Travel Weekly Asia, M&C Asia, RTHK, HK01, HR in Asia, and eHotelier.
>30
Key media stories
>HKD4,200,000
PR value
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