
Eighty20 in Mainland China
After being closed for 3 years due to Covid, the Eighty20 Mainland China office will be reopening in June 2023. Our team consists of experienced professionals with strong backgrounds in public affairs, diplomacy, destination marketing, and trade commercial services, with a focus on bridging the gap between global governments, commercial brands, and the Mainland China market.
As a strategy and business advisory group, we help our clients identify, integrate, and advance new business opportunities in Mainland China. We also assist existing businesses in navigating the complexities of both established and emerging markets in the region.
Our extensive networks include multiple generations of politicians, business and civil society leaders, and decision makers on both sides of Mainland China and Hong Kong. Our unique position allows us to provide timely insights, solutions, and regional connectivity that our clients need to succeed in the Mainland China century.
At Eighty20 Mainland China, we differentiate ourselves through our highly selective team, unique approach, and results-driven methodology. This enables us to offer a powerful range of solutions and take on a multitude of engagements that vary in size, nature, industry, and geographic focus, ultimately helping our clients succeed in Mainland China.
Leadership

Yvonne Ma
Founder & Managing Director, Hong Kong and Mainland China
Yvonne is a strategic branding and marketing expert with over 17 years of experience, specializing in planning overall business strategy for branding, content, digital, and social marketing operations. As the founder and leader of Eighty20, she has secured partnerships with leading global governments, property developers, and tourism brands, such as The European Union, Brand USA, San Francisco Tourism Association, and Visit Luxembourg, among others. Her expertise has empowered these organizations to innovate and drive their success in the digital age.
Yvonne was the Director of Brand USA and Hawai’i Tourism Authority mainland China and Hong Kong Office respectively from 2016-2019. Prior to that, she oversaw the Brand USA Taiwan and Singapore office, where she reshaped the brands to meet the challenges of the digital age and launched a range of innovative marketing campaigns in Asia.
Yvonne's expertise in strategic branding and marketing operations, combined with her extensive experience in working with global governments and tourism brands, making her an invaluable asset for any organization seeking to increase their presence in the region. Moreover, her commitment to diversity and inclusion underscores her ability to connect with people from different backgrounds and cultures, a crucial skill for successful collaboration in today's globalized world.
Service
