Eight-kwai-fong-happy-valley-Eighty20-ba

EIGHT KWAI FONG

HAPPY VALLEY

Background

 

  • EIGHT KWAI FONG Happy Valley, the first Hong Kong property project launched by Farzon Group, situated in the posh residential neighborhood of the Mid-Levels East Happy Valley.
     

  • The challenge was to start everything from zero. We are responsible for brand building, driving awareness & interest to EIGHT KWAI FONG Happy Valley within a short timeframe.

360° Strategic Solutions

 

  • We have planned and executed the following integrated marketing tactics throughout the property launch campaign
     

    • SEO/SEM​

    • Website Revamp

    • Brand Management

    • Media Buy

    • Creative Development

    • Event Management

    • PR & Media Pitch

    • WOM & KOL Marketing

*Drone Video Production

*Pre-recorded Live Video Production

  • OTO Strategic Planning: We successfully drew 1,200+ visitors from 2,600+ online submissions within 2 months. The overall conversion rate is 46%, which is much higher than the standard benchmark in the property marketing sector.
     

  • Digital Strategies and Media Buy: We have reached over 4 Millions of Hong Kong audiences via Facebook Ad, Google Display Network (GDN), Google Search Engine Marketing (SEM), YouTube Ad and Media Ad placement.

Results

4,000,000+

Digital reach

15,000,000+

Impression

2,600+

Lead Generation

1,200+

Visits in 2 months

46%

Conversion Rate

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