EIGHT KWAI FONG
HAPPY VALLEY
Background
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EIGHT KWAI FONG Happy Valley, the first Hong Kong property project launched by Farzon Group, situated in the posh residential neighborhood of the Mid-Levels East Happy Valley.
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The challenge was to start everything from zero. We are responsible for brand building, driving awareness & interest to EIGHT KWAI FONG Happy Valley within a short timeframe.
360° Strategic Solutions
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We have planned and executed the following integrated marketing tactics throughout the property launch campaign
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SEO/SEM
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Website Revamp
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Brand Management
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Media Buy
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Creative Development
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Event Management
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PR & Media Pitch
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WOM & KOL Marketing
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*Drone Video Production
*Pre-recorded Live Video Production
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OTO Strategic Planning: We successfully drew 1,200+ visitors from 2,600+ online submissions within 2 months. The overall conversion rate is 46%, which is much higher than the standard benchmark in the property marketing sector.
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Digital Strategies and Media Buy: We have reached over 4 Millions of Hong Kong audiences via Facebook Ad, Google Display Network (GDN), Google Search Engine Marketing (SEM), YouTube Ad and Media Ad placement.
Results
4,000,000+
Digital reach
15,000,000+
Impression
2,600+
Lead Generation
1,200+
Visits in 2 months
46%
Conversion Rate
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