Luxembourg Travel Trade &
Media Activation
Background
For the past several years, Luxembourg has made efforts to position the grand duchy as an attractive tourist destination for various Asian markets, mainly through B2B activities. We were tasked to organize a travel trade and media mission for the Grand Duchy of Luxembourg to reinforce their global position as a premier travel destination.
Solution
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We planned and organized the mission, which included trade and media tracks. It was an excellent opportunity for delegates from the Grand Duchy of Luxembourg to meet with leading travel trade professionals and media who are eager to learn more about this small yet impressive country.
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We shared updates of the destination, ranging from hidden gems to its biggest gateway cities. This was a lively presentation highlighting the best of the destination and providing opportunities to better integrate marketing programs.
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We also arranged interviews for Mr. Étienne Schneider, Deputy Prime Minister of Luxembourg, with leading media outlets, such as South China Morning Post and TTG Asia.
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The delegation was very pleased with the warm welcome and satisfied with the strong turnout of the seminar and the interest they generated among the Chinese travel trade community.
Results
9
Delegates
64
Travel agencies and media representatives in attendance
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