top of page

The Governor of Virginia’s Mission to Hong Kong

Background 


Virginia’s rich history, natural beauty, and abundant cultural resources make it a top US destination for visitors. As part of the Governor of Virginia’s mission to China and Hong Kong, Eighty20 was tasked to develop and organize a private VIP luncheon and wine reception for the Hong Kong travel trade and arrange sales calls with top airlines and agents to promote Virginia as the world’s most exciting destination for leisure travel.

Solution

 

  • We put together 2 days of one-on-one meetings, a wine reception, a VIP private luncheon, networking opportunities, and training sessions for the US Consulate General in Hong Kong and Macau, airlines, travel trade representatives and media in Hong Kong to ensure that Virginia is being packaged and sold effectively. We also celebrated the Commonwealth of Virginia’s longstanding and productive relationship with China, built on the pillars of economics and trade.

 

  • For the content strategy part of our plan, we developed stories around ‘oyster capital of the East Coast’ and ‘outdoor beauty of Virginia’ to entice new and upcoming travellers.

mockup.png
C.jpg

Results

66

Travel agencies,
media representatives,
and wine distributors in attendance

HKD2,455,000

PR value

7,000,000

Viewership

Related Case Studies

  • Instagram
  • linkedin

One-Stop B2B and B2C Marketing Solutions

Global Governments | Tourism Destinations | Property Developers

1/F, 8 St. Francis Street,

Wan Chai, Hong Kong

+852 5167 0218
hello@eighty20marketing.com

Room 201, No. 460 Tianhe North Road, Tianhe District, Guangzhou, China

+86 188 0200 3347

Alvin@eighty20marketing.com

Room i - 1, Floor 31, Jiali Plaza, Changning District, Shanghai

+86 131 7207 3362 Matthew@eighty20marketing.com 

Room 308, Building 3,

No.9 Yunheyuan Road,

Tongzhou District, Beijing

+86 139 1153 9934 Crystal@eighty20marketing.com 

Copyright @2024 Eighty20 Marketing Limited.
All rights reserved.

bottom of page